Advertising Brands
The Brand Innovation Manifesto
Sale Price: $46.50*
Retail: $60 (23% off!)
(Overstock Books)
The days of the image brands are over, and ?new marketing? has gone mainstream. The world?s biggest companies are pursuing a post-advertising strategy, moving away from advertising and investing in leading edge alternatives.
Merchant: Overstock Books
Brand Innovation Manifesto
The days of the image brands are over, and ?new marketing? has gone mainstream. The world?s biggest companies are pursuing a post-advertising strategy, moving away from advertising and investing in leading edge alternatives.
Merchant: eBooks
How Come Your Brand Isn't Working Hard Enough
This title is not for advertising and design professionals. It is for all those involved with building and defining their own brands, for those who know that brand management is crucial, but who don't know how to go about it.
Merchant: eBooks
Advertising And Integrated Brand Promotion with Infotrac
Sale Price: $157.76*
Retail: $194.95 (19% off!)
(Overstock Books)
ADVERTISING AND INTEGRATED BRAND PROMOTION, FOURTH EDITION is highly visual and provides an integrated learning experience for the student.
Merchant: Overstock Books
The Fall of Advertising and the Rise of PR
Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true.
Merchant: eBooks
What's in a Name?
This is a completely rewritten and updated version of one of the true classic books in the field of marketing and advertising. What's in a Name? Advertising and the Concept of Brands analyzes brands from the point of view of modern marketing theory.
Merchant: eBooks