Advertising Brands
Brand Meaning
How a company "positions' a brand is not necessarily how the consumer perceives that brand. Brands allow marketers to add meaning to products and services, but it is consumers who ultimately determine what a brand means.
Merchant: eBooks
Advertising & The Business of Brands : 21st Century Edition
Sale Price: $36*
Retail: $60 (40% off!)
(Textbooks)
The book, "Advertising & The Business of Brands : 21st Century Edition", by Bendinger, Altman, Avery and Barnes Eds (Edition: (2ND)04).
Merchant: Textbooks
Advertising and Integrated Brand Promotion
Sale Price: $104.50*
Retail: $209 (50% off!)
(Textbooks)
The book, "Advertising and Integrated Brand Promotion", by Thomas O'Guinn, Chris Allen and Richard J. Semenik (Edition: 4TH 06).
Merchant: Textbooks
Advertising and Integrated Brand Promotion
Sale Price: $100.50*
Retail: $201 (50% off!)
(Textbooks)
The book, "Advertising and Integrated Brand Promotion", by Thomas O'Guinn, Chris Allen and Richard J. Semenik (Edition: 3RD 03).
Merchant: Textbooks
Advertising and Integrated Brand.. (Custom)
Sale Price: $85.50*
Retail: $114 (25% off!)
(Textbooks)
The book, "Advertising and Integrated Brand.. (Custom)", by Oguinn (Edition: 4TH 06).
Merchant: Textbooks
Advertising and Integrated Brand Promotion
Sale Price: $145.75*
Retail: $217.75 (33% off!)
(Textbooks)
The book, "Advertising and Integrated Brand Promotion", by Thomas O'Guinn, Chris Allen and Richard J. Semenik (Edition: 5TH 09).
Merchant: Textbooks