Brand Babble

Branding is a key consideration in any marketing or communications strategy, however, it has been subject to colossal overuse, misuse, and abuse. Brand Babble will right the ship by identifying the key misconceptions and showing professionals how to recognize them, avoid them, and replace them with strategic and tactical insight for marketing and management. This text explodes the myths and misconceptions that have developed as branding has become a hotter and lucrative area for consultants. Copyright (C) Muze Inc. 2005. For personal use only. All rights reserved.