Protecting the Brand

A short, practical guide to the rules and regulations of trademark law, PROTECTING THE BRAND covers key terms, including the difference between various types of trademarks, and also offers a discussion on how the US Patent and Trademark Office works. The author, a patent lawyer, provides examples of the correct use of trademarks, and tips on how a company can defend its trademark. Copyright (C) Muze Inc. 2005. For personal use only. All rights reserved.