The 12 Cliches of Selling and Why They Work

A business consultant reexamines some time-honored but time-worn maxims, taking them out of the mothballs and seeing if they still fit. Barry Farber reconsiders phrases like Knowledge is Power, You Get What You Pay For, and Never Take No for an Answer, and breaks each one down while providing insightful and constructive real-world-of-selling applications. Many of his common sense lessons apply to life in general. Copyright (C) Muze Inc. 2005. For personal use only. All rights reserved.