Brand Management

Glory Days

Sale Price: $21.62*
Retail: $29.95 (28% off!)
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The automobile industry is one of the most capital- and marketing-intensive industries in the world today.

Brand Management (Paperback)

Sale Price: $44.42*
Retail: $47.95 (7% off!)
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Description not available. Copyright (C) Muze Inc. 2005. For personal use only. All rights reserved.

Vault Career Guide to Marketing And Brand Management

Sale Price: $20.77*
Retail: $29.95 (31% off!)
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Description not available. Copyright (C) Muze Inc. 2005. For personal use only. All rights reserved.

Leadership Brand

Sale Price: $18.78*
Retail: $29.95 (37% off!)
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Advanced Brand Management

Sale Price: $21.92*
Retail: $34.95 (37% off!)
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Branding your firm`s future-with success More than a name game, product branding is often a high-stakes gamble-even when there`s substantial market research behind it. The Classic Coke fiasco is just one example.

Brands and Brand Management (Hardcover)

Sale Price: $1,190*
Retail: $1,295 (8% off!)
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Description not available. Copyright (C) Muze Inc. 2005. For personal use only. All rights reserved.