Brand Management
Strategic Brand Management
Sale Price: $149.70*
Retail: $168 (11% off!)
(Overstock Books)
Description not available. Copyright (C) Muze Inc. 2005. For personal use only. All rights reserved.
Merchant: Overstock Books
Luxury Brand Management
Sale Price: $37.25*
Retail: $39.95 (7% off!)
(Overstock Books)
Merchant: Overstock Books
Brand Management (Hardcover)
Sale Price: $144.82*
Retail: $160 (9% off!)
(Overstock Books)
Description not available. Copyright (C) Muze Inc. 2005. For personal use only. All rights reserved.
Merchant: Overstock Books
The Philosophy of Branding
In this original and imaginative slant on contemporary brand management, Thom Braun takes us into the minds of the worlds greatest Western thinkers... Heraclitus Socrates Plato Aristotle Descartes Spinoza Leibniz Locke Hurne Rousseau Kant Hegel Nietzsche Wittgenstein Popper ...
Merchant: eBooks
Competitive Strategy for Media Firms
"Competitive Strategy for Media Firms" introduces the concepts and analytical frameworks of strategic and brand management, and illustrates how they can be adapted according to the characteristics of distinct media products.
Merchant: eBooks
Global Brand Integrity Management
Does your management strategy protect your brand?Who will be the new global business leaders? Those who understand that managing brand and product integrity is crucial to long-term market and financial success.
Merchant: eBooks