Brand Management
Brand Management With Brand Metrics
Sale Price: $25.05*
Retail: $39.95 (37% off!)
(Overstock Books)
A company`s most important asset is its brands, but efforts to measure the return on the investments made in brand building have been imprecise. Management often treats brand building as an expense ? not an investment ?
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Understanding Brands
Good brand management is the route to getting a brand to work harder, make its proper mark and achieve success. Any brand – new or old – must be managed, nurtured, exploited and, when necessary, changed.
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How Come Your Brand Isn\'t Working Hard Enough
This title is not for advertising and design professionals. It is for all those involved with building and defining their own brands, for those who know that brand management is crucial, but who don\'t know how to go about it.
Merchant: eBooks
New Strategic Brand Management
The New Strategic Brand Management is simply the reference source for senior strategists, positioning professionals and postgraduate students The new edition builds on this impressive reputation and keeps the book at the forefront of strategic brand thinking.
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Harvard Business Review on Brand Management
Sale Price: $14.21*
Retail: $22 (35% off!)
(Overstock Books)
With the increasing globalization of brands, effective brand management in differentiating products has become even more essential. This helpful volume provides the latest strategies for maximizing the value of brands and products. Copyright (C) Muze Inc.
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Brand Leadership
Sale Price: $18.81*
Retail: $30 (37% off!)
(Overstock Books)
With coauthor Erich Joachimsthaler, Aaker takes brand management to the next level--strategic brand leadership.
Merchant: Overstock Books