Brand Strategy
Global Brand Strategy
Going global with a brand is one of the key issues facing brand managers today. But how do they ensure that their brand realizes its full potential as it stretches across multiple cultures and markets?
Merchant: eBooks
The'brand Gap
The second edition features a 220-term brand glossary and a premium softcover binding. THE BRAND GAP is the first book to present a unified theory of brand.
Merchant: Overstock Books
Brand Portfolio Strategy
The vice-chairman of Prophet Brand Strategy and author of Brand Leadership demonstrates how companies can manage their brands to develop more successful portfolios, discussing the necessary steps for creating a well-articulated brand structure, ener Copyright (C) Muze Inc. 2005.
Merchant: Overstock Books
Branding : Brand Strategy Design, and Implementation of Corporat
Sale Price: $16.50*
Retail: $29.95 (45% off!)
(Textbooks)
The book, "Branding : Brand Strategy Design, and Implementation of Corporate and Product Identity", by Helen Vaid (Edition: 03).
Merchant: Textbooks
Asian Brand Strategy
This book offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding Asian branding strategies and Asian brands, including success stories and challenges for future growth and strengths.
Merchant: eBooks
Success Strategies for Adjunct Faculty
Success Strategies for Adjunct Faculty provides adjunct instructors with a multi-faceted toolkit for increasing both effectiveness and efficiency in today`s college courses and enhances their opportunities for success.
Merchant: Overstock Books