Brand Strategy

Asian Brand Strategy

Price: $45.25*
(eBooks)

This book offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding Asian branding strategies and Asian brands, including success stories and challenges for future growth and strengths.

Brand Portfolio Strategy

Sale Price: $17.56*
Retail: $28 (37% off!)
(Overstock Books)

The vice-chairman of Prophet Brand Strategy and author of Brand Leadership demonstrates how companies can manage their brands to develop more successful portfolios, discussing the necessary steps for creating a well-articulated brand structure, ener Copyr

Global Brand Strategy

Price: $43.40*
(eBooks)

Going global with a brand is one of the key issues facing brand managers today. But how do they ensure that their brand realizes its full potential as it stretches across multiple cultures and markets?

ZAG

Price: $15.95*
(eBooks)

\"When everybody zigs, zag, \" says author Marty Neumeier in this fresh view of brand strategy.

Predicting Market Success

Price: $29.95*
(eBooks)

Praise for Predicting Market Success\'Predicting Market Success has come at the right time for major companies. The value of understanding the dimensions of your brand\'s unique appeal and strength of preference is indispensable for brand strategy today.

Global Brand Strategy

Sale Price: $12.89*
Retail: $19.95 (35% off!)
(Overstock Books)