Branding Advertising
Branding Unbound
If you’re in marketing, advertising, or branding, consider this: While it used to take three television spots for a product to register with its intended audience, it can now take as many as seventy. Are people simply tuning out marketing messages? No.
Merchant: eBooks
Leap
Traditionally, company leaders develop a business strategy based on bottom lines and profit margins, then hire an ad agency to back up that strategy with creative advertising.
Merchant: eBooks
Brand New Brand Thinking
Contributions from 11 of the world’s leading advertising and branding authorities into one unique volume. ‘This book matters, You don’t have to agree with everything it says, you may even violently disagree with some of it, but it’ll make you think.
Merchant: eBooks
Agency Account Handling
This book provides marketing, advertising, and branding professionals with the ultimate guide on how to handle a new account and how to successfully keep existing accounts.
Merchant: eBooks