Company Marketing
Is Your Company Ready for One-to-One Marketing?
Sale Price: $0.98*
Retail: $1.95 (50% off!)
(Audible.com)
Implementing a relationship-marketing program is a complex endeavor. This article from Harvard Business Review...
Merchant: Audible.com
Radical Marketing
Sale Price: $10.65*
Retail: $14.95 (29% off!)
(Overstock Books)
How did the Grateful Dead use its fanatical following to build a $100 millionbrand that still thrives today? How did upstart Boston Beer Company--makers of Sam Adams--prevail over rival Anheuser-Busch without an advertising budget?
Merchant: Overstock Books
The New Positioning
Sale Price: $9.84*
Retail: $12.95 (24% off!)
(Overstock Books)
This book addresses such marketing challenges as overcoming overcommunication, swaying consumers, revitalizing old ideas, and reclaiming a lost audience. The authors offer a keen perspective on what it takes to keep a company moving in an era when al...
Merchant: Overstock Books
Market Driven Strategy
Sale Price: $25.27*
Retail: $35 (28% off!)
(Overstock Books)
In 1990, George Day coined the phrase market driven and revolutionized the way companies worldwide think about business.
Merchant: Overstock Books
Team Marketing 2005 West Virginia Season Basketball Highlights
By putting together a six-week run to cap off the season, the 2005 Mountaineers boldly went where no WVU men's basketball team had been in 46 years. Along the way, the world of college basketball found out what Mountaineer basketball was about.
Merchant: Dick's Sporting Goods
What Clients Love
In WHAT CLIENTS LOVE, Harry Beckwith once again discusses effective business tactics with the practical, down-to-earth style that has made him a bestselling author and trusted marketing expert.
Merchant: eBooks