Company Marketing

Enterprise Marketing Management

Enterprise Marketing Management is the manifesto for the New Science of Marketing. It gives marketing managers of any company the tools and know-how to create nothing less than a marketing revolution. The revolution is marketing that works, marketing that sells.


Merchant: eBooks


How to Become a Marketing Superstar

How to Become a Marketing Superstar

Sale Price: $19.78*
Retail: $21.98 (10% off!)
(Overstock Books)

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Best-selling author Fox offers this guidebook to honing and focusing a company's marketing approach and effort, designed to think beyond product and tackle marketplace. HOW TO BECOME A MARKETING SUPERSTAR also offers skill challenges, inviting the...


Merchant: Overstock Books


Marketing That Works

Marketing That Works

Price: $24*
(eBooks)

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Focus your marketing on what really works—and make the most of every marketing investment!   Every dime you spend on marketing needs to work harder, smarter, faster. Every dime must differentiate your company based on your most valuable competencies.


Merchant: eBooks


Improve Your Marketing to Grow Your Business

Leading Global Marketing Executive, Fortune 500 Company   How Marketing Can Systematically Drive Profitable Growth, Build Brand Equity, and Maximize Stockholder Value:   Rethinking and reengineering your entire marketing organization: processes, technology, metrics, and


Merchant: eBooks


Tips and Traps for Marketing Your Business

Win new customers?and keep them coming back. Whether you run a billion-dollar company or a mom-and-pop small business, you have to know your customers and know what they want.


Merchant: eBooks


Fila

Fila

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(Zappos)

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Fila is an authentic sports brand, committed to creating and marketing shoes that enhance the individual\'s pursuit of sports as a way to experience greater personal fulfillment.


Merchant: Zappos