Corporate Branding
Corporate Reputations, Branding and People Management
The book is aimed at helping HR practitioners understand corporate-level concepts and their relevance to the key strategic agendas of organisations by drawing on a wide range of ideas from branding, marketing, communications, public relations and reputation management.
Merchant: eBooks
Corporate View Marketing, Sales, and Support Level 2
Corporate View is a series of text/simulations that use a live corporate Intranet. Students learn to communicate and understand corporate terminology, research and make business decisions, use the Internet and corporate Intranet as office tools, and Copyright (C) Muze Inc. 2005.
Merchant: Overstock Books
Make a Name for Yourself
In this guide to developing a career strategy, a media marketing veteran shows small business owners how to apply corporate branding principles to their organizations. She also provides exercises to help entrepreneurs create essential brand elemen... Copyright (C) Muze Inc. 2005.
Merchant: Overstock Books
Essentials of Corporate Communication
This book helps readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding.
Merchant: eBooks
Facets of Corporate Identity, Communication and Reputation
Corporate branding and communication is big business. Companies throughout the world invest millions in strategies which aim to reinvent their profile in subtle yet important ways.
Merchant: eBooks
Corporate and Organizational Marketing
All of the articles comprising this e-book were originally presented at the 9th International Corporate Identity Group (ICIG) symposium. The symposium was organized by Dr. Shaun Powell, with Professor John M.T. Balmer and Professor T.C. Melewar serving as consultant organisers.
Merchant: eBooks