Corporate Branding
The Best of Branding
Sale Price: $27.70*
Retail: $39.95 (31% off!)
(Overstock Books)
In The Best of Branding, branding pioneer Jim Gregory publishes --for the first time ever--findings from his revolutionary Corporate Branding Index?.
Merchant: Overstock Books
Essentials of Corporate Communication
This book helps readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding.
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Facets of Corporate Identity, Communication and Reputation
Corporate branding and communication is big business. Companies throughout the world invest millions in strategies which aim to reinvent their profile in subtle yet important ways.
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Make a Name for Yourself
Sale Price: $9.66*
Retail: $14.95 (35% off!)
(Overstock Books)
In this guide to developing a career strategy, a media marketing veteran shows small business owners how to apply corporate branding principles to their organizations. She also provides exercises to help entrepreneurs create essential brand elemen...
Merchant: Overstock Books
On the Ball
On the Ball delivers the winning business ideas that have built sports into a multi-billion-dollar global industry ... ideas you can use no matter what you sell! Learn corporate branding from Tiger Woods and Nike ... entrepreneurship from NASCAR ...
Merchant: eBooks
Taking Brand Initiative
Taking Brand Initiative offers a revolutionary approach to corporate branding that looks beyond the marketing value of brands company-to-customer and the HR significance of brands company-to-employee.
Merchant: eBooks