30 Minutes ... To Market Yourself

As companies look very carefully at what employees contribute to the corporate good these days, every employee has to be seen to be adding value. To achieve your full career potential, you need to be able to promote yourself in a variety of ways both inside and outside your present company. Tony Atherton demonstrates how the professional marketing techniques, usually reserved for the promotion of a business, should be applied now to the most important product of all: yourself. In just half an hour, you can learn to think objectively about, and make the most of, the skills and abilities adding up to the commodity that is you. The book is full of practical advice and tips on promoting yourself by the spoken word, actions and appearance and how you can adapt your knowledge, skills and attitudes to market yourself for the future.