Global Branding
Branding in Asia
Sale Price: $24.26*
Retail: $29.95 (19% off!)
(Overstock Books)
Paul Temporal shows how the fundamental principles of brand building are transferable to the Asian environment.
Merchant: Overstock Books
Branding
Sale Price: $19.67*
Retail: $29.95 (34% off!)
(Overstock Books)
Itself slickly designed and illustrated, the guide celebrates that icon of modern global commerce, the brand.
Merchant: Overstock Books
On the Ball
On the Ball delivers the winning business ideas that have built sports into a multi-billion-dollar global industry ... ideas you can use no matter what you sell! Learn corporate branding from Tiger Woods and Nike ... entrepreneurship from NASCAR ...
Merchant: eBooks
Leisure Marketing
Divided into nine parts, Leisure Marketing: a global perspective guides the reader through leisure and marketing concepts, the marketing mix, key issues in different sectors, topical issues (such as globalisation, marketing research and ethics, for example branding and environmen
Merchant: eBooks
Retailization
In this authoritative and comprehensive book on retail branding, international business experts reveal how the most successful brands survive in a world of increasingly powerful retailers and ever more knowledgeable shoppers.
Merchant: eBooks
Communicating Globally
How can a company effectively communicate its message to customers and prospects all over the world? How can it ensure that its branding messages \'travel\'?
Merchant: eBooks