International Branding
Contemporary thinking, topics and trends in international branding - Part 1
International branding, as an area of research in international marketing, needs a domain and an impetus of its own.
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Contemporary thinking, Topics and Trends in International Branding - Part II
This e-book forms the second part of two special issues guest edited by TC Melewar and Joseann Small. The editors have attempted to carve out a domain for international branding as a separate area of study in international marketing.
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Revealing the Corporation
As the concepts of corporate identity, communication, image and branding have caught the imagination of both scholars and managers, new ways of conceptualising organizations have arisen.
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Retailization
In this authoritative and comprehensive book on retail branding, international business experts reveal how the most successful brands survive in a world of increasingly powerful retailers and ever more knowledgeable shoppers.
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Montblanc Meisterstuck Passport Holder Black
Southern German fullgrain calfskin with Montblanc unique deep shine, mixed chrome vegetable tanning, semi-aniline dyed through. Jacquard lining with Montblanc branding. Black & white resin star logo with palladium-plated ring.
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