Marketing Consultant
The Brandmindset
How Starbucks became Starbucks and other secrets of branding success. Aimed at managers, nt just marketers, a famed consultant presents a powerful prescription for understanding, building, and sustaining brand equity. Duane Knapp demonstrates, from a m...
Merchant: Overstock Books
The 12 Cliches of Selling and Why They Work
A business consultant reexamines some time-honored but time-worn maxims, taking them out of the mothballs and seeing if they still fit. Barry Farber reconsiders phrases like Knowledge is Power, You Get What You Pay For, and Never Take No for an ...
Merchant: Overstock Books
How Winners Sell
How do salespeople transform themselves into savvy professionals who can be counted on to continue to win business even under these tough, seemingly insurmountable conditions?
Merchant: eBooks
Networking A to Z
Nathan J. Muller is an independent consultant specializing in telecommunications technology marketing, research, and education.
Merchant: eBooks
Corporate and Organizational Marketing
All of the articles comprising this e-book were originally presented at the 9th International Corporate Identity Group (ICIG) symposium. The symposium was organized by Dr. Shaun Powell, with Professor John M.T. Balmer and Professor T.C. Melewar serving as consultant organisers.
Merchant: eBooks






