Marketing Management
Sales & Marketing Management
Sales & Marketing Management magazine subscriptions
Merchant: NetMagazines
Creative Marketing
"Creative Marketing" has been written in response to the continued failure to address the theory/practice gap in marketing management. The art world is full of creativity, yet existing marketing theory continues to prescribe formulaic, stepwise processes for marketing success.
Merchant: eBooks
Total Relationship Marketing
Total Relationship Marketing provides a genuinely unique new view of the meaning of marketing management and a complete introduction to the rapidly evolving field of relationship marketing.
Merchant: eBooks
Hospitality Marketing Management
Covers the major principles of marketing with a practical, applications oriented approach. This is a core marketing text specifically geared for the hospitality student.
Merchant: eBooks
Doing Research Projects in Marketing, Management and Consumer Research
llustrates how interpretive approaches can be applied to research projects in the fields of management, marketing and consumer research within a practical guide to researching and writing a research project.
Merchant: eBooks
Sales & Marketing Management Magazine
Sales & Marketing Management Magazine, 12 issues-Monthly
Merchant: Magazines.com







